SA Tourism


The challenge


Our brief was to capture and showcase all social media conversations to everyone attending the INDABA tourism trade fair. So, how could we show all social media traffic visually to delegates in a unique way, and stimulate further digital conversation?


The approach


We knew that a normal list-based Twitter Wall would not work, so we created a nine-panel plasma wall, situated in one of the main passageways of the Durban ICC. This Twitterverse became a live community that visually showed who the biggest contributors to the conversation were and who was creating the most traffic. 



Tweets and Facebook updates were interspersed with photos from Instagram, creating an interesting visual tale of what INDABA, and South African Tourism, were all about.


The impact


A social media database consisting of almost 10 000 Facebook, Twitter and Instagram interactions was created, and a massive number of over 2 300 people contributed to the social media conversations. Based on the number of likes on Facebook and Instagram, as well as the number of Twitter followers, social media reached just under 5 000 000 people during INDABA.





  • UI Design

  • Front End Development

  • Back End Development