Pendoring 2015

Call for entries 

The challenge


Creatives in the ad industry have a love/hate relationship with their jobs. They love being creative, but they hate the inherent restrictions. So how do you inspire a bunch of weary creatives to enter their work for the 2015 Pendoring Advertising Awards?


The approach


We gave creatives a choice – they could look at creative challenges and say “Yeah, let’s make something awesome!” or “Meh, I’m just doing the bare minimum.”… in Afrikaans, of course.   All the elements in the campaign reflected this duality but focused on the positive, helping to keep the creatives in a positive headspace with fun stuff like a VAT SO Ipsum generator and a real, really weird stock image library we compiled from the interwebs. 



We also created an ‘impossible quiz’ with which agencies could show each other their creative mettle; and posters, online banners and emailers that acted as a constant, not-so-subtle reminder to enter.


The impact


We have received unconfirmed reports that the campaign turned many Negative Nellies into Positive Pauls and inspired otherwise jaded creatives to enter their work for the 2015 Pendoring Awards.  





  • Digital Campaign

  • Poster Design

  • Desk Drop Design 

  • Copywriting

  • Social Media Campaign