Instagram | What will you create next?

The challenge


In 2015 Instagram launched its advertising platform in South Africa. Samsung SA was one of the first technology companies to take advantage of the benefits this platform provides brands by launching on Instagram.


Etiket was tasked with coming up with a campaign that would advertise the Samsung Galaxy Note 5 and its features on this platform whilst simultaneously boosting followers for the Samsung SA Instagram page. 

The approach


The proposed campaign focused on the Note 5’s features and capabilities – especially in terms of creativity by asking consumers from business, fashion, art and architecture ‘What will you create next?’ 

The creative approach, followed the Instagram trend of #ThingsOrganisedNeatly to demonstrate the different ways in which the Galaxy Note 5 enables users to create when inspiration hits, whether it is in business, fashion, art and architecture. 





  • Concept development

  • Design

  • Digital Campaign 

  • Social Media Strategy



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